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  Myungja Anna Koh

Tutorial

Making a label  for artwork selling

5/28/2021

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How to make a label for selling artworks

 Yesterday I brought my work to be displayed  for member showcase in the Mills Pond Gallery. The gallery director, Mrs. Alison, always welcomes me, as an immigration painter, with kindness. She has worked for a company selling paintings in Korea, Hong Kong, and Japan. That is why she has a deep understanding and insight into Asian culture and artwork. Most of all, as you know, if you attend an exhibition, it's common for artists to place a picture on a table and sign a list . But Mrs. Alison is different , and she must show deep affection and interest in the paintings that the painters bring. I learn from seeing her professional attitude. 

​ So I'm going to  make even a little label to create it more professional. First, I looked for a template to print a tag. And I found a label template that was great to use for free. Information on making label paper is well documented on an artist consultant, Alissa sexton's blog on a page titled EXHIBITION LABELS MADE SIMPLE.

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If you go to the download site below, there are various types of templates that can be printed out on label paper. In my case, I chose the Photoshop version. (Click on the homepage below to go to the site)

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Free artworks label template

 Below is the screen when clicking on Photoshop. (It's 2 x 4 inches and uses Avery template 8923)

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Label template for Photoshop

In my case, I inserted flowcode that can read all the information simply by scanning at the far right. In addition to the picture information, I have included my email and website information.When a customer is interested in my drawing and wants to contact you, you can tap this code with your mobile phone and it will be automatically sent to you via email.

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Flowcode uses the latest in QR technology to bring you fast, reliable, and direct connections. Flowcodes have a 9% higher scan rate than generic QR codes. They also allow for unlimited scans and never expire. Additionally, It is a secure Way to use QR Codes. There is no app needed to scan a Flowcode! Anyone can scan a Flowcode using just the camera on their smartphone. ​

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Flowcode site

Suppose you look at the blog post How To Label Artwork in an Exhibition, a well-organized professional article on labeling works for exhibition preparation. In that case, it is good to refer to the following : 

The artist’s name
The title of the work
The medium of the work
The size of the work
The price of the work (if applicable)

Here is an example:
Myungja Anna Koh
White table, 2021
Digital Art
73.7 cm × 92.1 cm (29 in × 36¼ in)


If you visit the blog above, you will find detailed information on what material labels are more professional, how to stick them, and more. (See this article's reference)

Write information about the picture in Photoshop, adjust the font size, etc.

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I put all the information in the 10 label fields.
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Then go to the layer flatten image and compress the file.
And for output, you can export a file, select a file type that suits you, such as jpg, png, and print it.

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Output
If you want to print out on the label paper, please go to the below site. 
www.staples.ca/products/32385-en-avery-8923-shipping-labels-with-trueblock-technology
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I hope you find it helpful when selling exhibitions or paintings. 

Reference : 
How to label artwork in an exhibition
https://thepracticalartworld.com/2011/05/18/how-to-label-artwork-in-an-exhibition/​
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