The first step in trademark registration, logo making
I've created a logo with trademark registration in mind before. I also worked as a graphic designer for a while in Korea, so I know how to handle photoshop and illustrator. So, I tried to make my logo and use it. However, I wanted to entrust it professionally through a company, so I looked into the following companies and assigned them.
The company below is a company called BrandCrowd.
You can customize the logo that suits you by searching for a free template provided by this logo company.
Below is the result of applying my customizing information.
If you click the download button, you can see the folder, standard like below.
Inside the standard folder, you can make sure the files, which related to design for your website.
But it's not free! I should pay $20 for applying my website.
If you don't have time, it's not a bad idea to try the above site. You can save time and, above all, because you can download various types of files together, you can apply it not only to your website, but also to your social pages and your products.
I thought it was a good experience, and this time I tried to make my own logo using Illustrator.
The target of the commission was to create a logo for a finance-related company. The draft, including the company name and the meaning of the logo, was drawn by the customer himself.
Below is the image implemented using Illustrator.
I think it's good that you can communicate with customers more smoothly and create a more dynamic logo when you make it yourself. Next, I will upload the process of how it was made using Illustrator.
How to register a trademark
I drew, prepared exhibitions, and sold paintings, building my career as a painter. Additionally, I have to improve my artistic skills step by step while doing marketing and work simultaneously. And as the paintings accumulate to a certain extent, there are also images derived from these paintings, and based on these images, products beyond the canvas are created. Literally, selling paintings is the moment when it becomes a business.
You may limit painting sales to individuals at first. However, as time passes and the paintings are sold, pictures may sell them from small stores to large corporate units. In other words, if you only think about the route that currently sells paintings temporarily, you will not be able to make a long-term business plan. And when you suddenly need to sell your artworks with a business in mind, you may be disappointed to see yourself so unprepared.
Shortly, artists must have a business mindset, and working with knowledge in these fields is beneficial in several ways, such as protecting one's work and reducing customer confusion in the long run.
And with the development of the Internet, one's works or images are exposed without restrictions for any reason, so it would be good if they were legally protected in case of infringement of copyright and trademark registration in the future.
Since I am also a painter, I understand how exhausting these things are for painters. Since my husband is a college of business professor, I hear and learn a lot about business, brand, and marketing from him every day. And I know how important it is.
A famous proverb in Korea says that Seodanggae will read a poem in 3 years. It seems like the American proverb. "The sparrow near a school sings the primer." Seodang was an academy that taught Chinese characters to village children a long time ago in Korea. This is where the teacher of the Seodang, teacher, reads Chinese characters aloud to children every day and reads the meaning to them. Seodanggae means a dog that lives in the Seodang. Even a dog can read a poem later if they listen to the Chinese characters while staying here for three years. I often laugh when I tell my husband that I am that seodanggae. But even though I make sense why I register my trademark for the future and When I try to start the process after realizing the importance of patent and trademark registration, I feel my headaches by various regulations and processes.
Still, I'm going to start my brand name, Annakohart.
I want to show you step by step forward here.
Rather than registering copyright for work, I would like to show you my brand, a trademark, in short, a trademark registration for business activities.
A trademark is anything that represents your brand in the marketplace. The most common trademarks are business and product names, logos, and slogans, but it’s possible to register non-traditional trademarks, as well. Unique color schemes, sounds, and even smells may have the potential to become a registered trademark.
The first step in registering a trademark is constantly checking the trademark electronic search system database to ensure that no one else has registered a brand in your category.
In this way, you need to search for the trademark you set in the database. You can use that name only when there are no overlapping names, as shown below. If a "likelihood of confusion" can be established between your name and the registered or pending trademark, your application will be rejected. If you do, you will have to pay the registration fee and start over. We recommend that you search in advance because time and money are all gone.
Available free of charge, the database contains extensive data including pending trademarks, abandoned trademarks, registered trademarks, and dead trademarks.
Below is a table showing the trademark registration process.
Click to go to the related website.
And personally, I recommend that you visit the blog below. Artists may not understand or be familiar with related terms or legal meanings prior to copyright or trademark registration. The blog below is relatively friendly and well explained in detail.
Once you are prepared, the final step is to register your trademark. To complete the process, go to the U.S. Patent and Trademark Office's site, www.uspto.gov. The process can be lengthy, lasting several months, requiring multiple steps, and application fees can range from $225 to $400.
Consulting a reputable trademark attorney is the best way to ensure that all of these steps are handled correctly before, during, and after the application process. For more information on the basics of trademarks, visit USPTO's website.
Below is a YouTube channel where information about the trademark registration process is well organized.
Life itself seems to be a learning process. I feel that I have to study and study all the time, regardless of age, without any restrictions on my profession. And this process is always fun. I am always grateful to be able to progress step by step and share that process.
How to sell and ship artworks as small business.
After opening an online painting flower shop, I sold my first yellow roses. In the past, when I sold my paintings, I sold them through gallery exhibitions. Someone I knew bought it, and someone I didn't know purchased it. When selling paintings through the gallery, the gallery took care of receipts, taxes, insurance, etc. However, there are many things to think about when selling paintings to personal orders. First of all, I would like to take this opportunity to create receipts for my customers.
After doing some research, I really like the receipt site below. I feel good all day when I find a site I like this way.
If you look at the invoice download on the right side, you can download and use one of the PDF or Word files.
Instead of the picture on the invoice above, I put my newly created logo in my case.
The next page of the invoice is about payment options. I recently added venmo here, and you can transform it like this if you use a word file.
The next step was to make a thank-you card for the customer who purchased the painting. The following ecard site can use templates of various designs and the user interface is simple.
Since I was selling flowers, a pretty flower card caught my eye.
And the next step is to create a postal address label before shipping. The online label template site below allows you to choose your favorite label and use it for free.
In my case, I chose flower-shaped label paper.
This painting was painted with acrylic on 7 x 10 inch paper, and I wanted to prevent it from getting wrinkled or wet when shipping. So, I bought an acrylic sign holder plate and an poly envelope from Amazon and put it in as shown below.
Below is the Amazon site. (Please note this is not for advertising purposes)
When this picture is delivered to the customer, I will write more about how it was delivered.
Hope this helps when you are about to start your own small business.
|Myungja Anna Koh||