What does it mean to let people know about me as an artist?
As an artist, marketing your work with a business mindset means that art marketing is a strategy to inform your audience about your art, to let your audience know about your work, and to invite them to related exhibitions or other events. Therefore it can mean talking openly with art lovers about your work or philosophy. Emailing your friends and acquaintances about their latest creations on Instagram or sending them an email to let them know about your upcoming group show is the first step in marketing your art.
However, marketing in theory can be a sufficiently vague and burdensome strategy for those who have to run long-distance marathons as artists. I often envision images of what I have to make a living as an artist, walking along a road laid out in one direction without a destination on a foggy morning
When someone has a sense of calling and continues to do something, people call it a brand. If you believe in what you think is right and the path you are on, you will have the strength to walk on that path well.
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Myungja Anna Koh