How to design Website
In 2000, there was a boom in dot-com companies in Korea. The dot-com bubble is a bubble economy phenomenon that spanned from 1995 to 2000 when the stock market in industrialized countries saw a rapid rise in equity prices as the Internet-related sector grew. Korea was no exception. Companies competed to create and manage Internet-based companies, and most investors poured all the money into dot-com companies to the extent that rumors circulated that anyone with a website would receive investment. As I recall, there was a trend in the market for training and hiring web designers and webmasters to create and manage websites for companies like this.
In such an atmosphere, I studied medical informatics and obtained a master's degree. And I thought it would be helpful for my work, so I enrolled in a computer art school in Jongno-gu, Seoul. After completing the web design and webmaster courses, I got the relevant professional certification. It was a time full of ambition and vision. Looking back, I had a tight and tiring day with work and studied simultaneously, but it was an excellent decision because the technology still feeds me.
And after getting a license, I planned and designed several websites. It was fun to work with programmers to create an interface and see the site being serviced and operated. However, after I left for Korea in 2006, I could not actively do this work. In other words, I lived a life close to nature-oriented. By the way, I recently started making a website again. Twenty years ago, creating a website required a lot of manpower, time, and cost. Because it was a team-based project, the team had to design, code, and get feedback by themselves as their roles. But 20 years later, the world has changed very quickly. At that time, website planning and development were the domain of related experts, but now anyone can create a website that suits their taste. Therefore, cost and time have been saved, so many more diverse and free-form sites appears. Most of all they are not always in the same frame and pattern as before.
Creating a website has also given me endless fun recently. Below is a website I recently worked on. Opposite to in the past, the programming steps were minimized, and it was good to be able to focus on the content of the site instead. Above all, it is good to be able to respect the taste of the client. In the past, several cases such as 1, 2, and 3 samples were made according to the needs, and the client chose the best one. But recently, the designer can communicate and negotiate with customer directly and it is also easy to fix it according to their needs and imagination. Therefore, it doesn't need to prepare some samples to present or choose it. For example, the recently created website minimized the images and icons because the client is a minimalist. Also, because it emphasized modern and popular trends, we gave more animation elements. In the past, the meaning and philosophy of images that inserted to the site was not so important. That was the reason that most website has similar form and patterns. The webdesigner made a separate their image library and used the images in it.
However, nowadays we can find the trend that the site's symbolism appears apparently even when only the homepage is opened. In other words, in my case, I invested more time and effort when creating the images used because I wanted to add more artistic elements.
The website will re-publish its address when the domain registration is completed and development is 100 % finished.
This opportunity made me realize that every experience is worthwhile. Once the website's design is completed, the domain must be registered and registered in the search engine. And you have to get feedback and make corrections constantly. I hope that a record of this series of processes can be of little help.
How to create brand image and initial design
In China, there is a famous four proverbs called 孟母三遷.
The word comes from Mencius's mother moved three times to raise her young son, Mencius, properly.
Mencius's mother lived near the cemetery for the first time with Mencius. When she often saw a young Mencius burial and imitated it, Mencius's mother moved her house near the market, but her son imitated it. It is said that Mencius's mother was able to study Mencius here only after moving her home to the school districts. It means that parents should do everything they can to educate their children.
I am well aware of the importance of the environment, as the above points out. Maybe that's why, since I've lived in New York for a long time, full of energy, I feel like I need to start a business. In that sense, we try to create and operate a company. I am pleased to document the process of starting a business here. Seeing this experience, I think it would be good for anyone to have courage. And I hope that these records will be of little help to anyone who takes on a new challenge.
In that sense, I plan to keep a record through this blog as if I was writing a work log.
The most important thing when creating a company for the first time is the name. The name has many meanings. It carries many invisible energies, such as identities, memories, values, differences, attributes, etc. Therefore, it is complicated to decide on a name when creating a company for the first time. An example is Amazon. Amazon was built with the meaning of pursuing brand values that are exotic and different, like the rainforest Amazon. It's a unique and exciting name.
We like that meaning name too. So, the legendary animal called "girin" was adopted as its name. Korea has a long historical record of over 5,000 years. This animal was introduced in one of the artifacts unearthed a long time ago. It is one of the works in a country called Silla, Korea, 1500 years ago. This girin, looks vivid as if it jumped out of the sky at any moment, appeared with painting on the bark of a birch tree, and after a long time of travel, it discovered in the world of modern people.
The girin is an imaginary animal. Therefore, this girin is different from the African giraffes and horse. In the past, people believed that a saint would appear riding this animal and save humankind. Perhaps such a legend exists in any country. In a situation where civilization or technology was not as developed as it is recent, people had spreaded their imaginations in search of what their hearts can depend on against unpredictable events such as natural disasters. In a way, I think that modern development may have originated from such a same mind. For example, in a dire situation that cannot be predicted every minute in the stock market, experts still try to anticipate and prepare somehow. Occasionally, the image of a cow or a swan is used to unleash the imagination. There is no difference between past and present.
Institute is attached to girin, and I set the entire initial to G&I and made the initial mark by working with the illustrator.
It was easy to make because we communicated enough and shared stories when making the initial mark. Then the result will be satisfactory enough. Communication seems to be the most crucial item in design.
Although this logo is not an official logo, it can be applied to presentations or future animation work. And below is the official logo of the Girin Institute, which was briefly introduced in the previous post. (go to previous post)
The Girin Institute website is currently under construction as follows. The production process is also introduced in the info menu on my website.
The design of the intro image for the first screen of the company website was written with a lot of thought. Below is a description of the image.
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When the overall image work is completed, the results will be uploaded gradually and the production process will be opened.
Amazon, which is now a giant, started out as a shabby office in its early days. What is the power that makes a company? Without even a small attempt like this, it would seem like an unknown world. I hope everyone plant a small seed of hope for the future.