Scam Awareness for Artists – Blog Series by Anna Koh
In today’s hyper-connected world, artists are more visible—and more vulnerable—than ever. With the rise of online exhibitions, social media, and direct outreach platforms, many creatives now face a growing wave of scams that target their passion, trust, and desire for opportunity. From fake gallery invitations to fraudulent PayPal notices, these deceptive schemes are becoming more sophisticated and harder to detect.
This blog series gathers key posts I’ve written to document and share my experiences and insights as a working artist. It includes real examples of scam emails, warning signs, and responses that helped me—and hopefully, will help you too. Whether you're just starting your creative career or already established, learning to recognize red flags can protect both your art and your peace of mind. Let this be a resource for awareness, support, and empowerment—because no artist should feel isolated or ashamed for being targeted.
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How I Use ChatGPT to Protect Myself from Art ScamsLearn how artists can avoid scams by using ChatGPT to screen exhibition invites and art proposals. A smart habit to protect your time and creativity. As an artist, I regularly receive unexpected emails and messages offering exhibition invitations, publication opportunities, or chances to be featured in international magazines. At first glance, many of these offers seem exciting. They use flattering language and promise global exposure. But over time, I’ve learned that not all opportunities are genuine—some are marketing schemes, and others are outright scams. That’s why I’ve started doing something simple but powerful: I ask ChatGPT first. Ask ChatGPT Before You ActWhenever I receive a suspicious or unfamiliar message—especially one asking for money, promising visibility, or claiming to select me for something exclusive—I copy and paste the email into ChatGPT and ask, “Is this a scam?” It sounds simple, but this step has saved me time, money, and energy. ChatGPT helps by:
Artists Need Protection—Especially NowAs artists, we put our hearts into our work. We often operate independently, without teams or managers to filter through our inboxes. And because we share our work online, we are more visible—and more vulnerable—to opportunistic organizations. This is especially true for emerging artists or those trying to exhibit internationally for the first time. Unfortunately, some platforms take advantage of this dream by offering “exposure” in exchange for fees, while doing very little to support your career. That’s why I believe using tools like ChatGPT isn’t just convenient—it’s essential. It serves as an impartial advisor, one that can help us stay safe and focused on what really matters: making art. Creative Freedom, Clear JudgmentArt is born from freedom, curiosity, and emotion. But sharing our work with the world requires clear thinking, critical judgment, and protective habits. I now treat ChatGPT as a kind of AI assistant, especially for navigating the administrative side of being an artist. Whenever I get a proposal that feels even slightly off, I don’t reply right away—I screen it first with ChatGPT. This habit has helped me avoid costly mistakes and gain peace of mind. I can continue to explore new opportunities without fear, because I know I have a reliable tool to help me make smart decisions. If you're an artist receiving a lot of invitations, exhibition calls, or offers to be published--ask ChatGPT first. It only takes a moment, and it might save you from a bad decision. In a world full of noise and marketing, protecting your time and integrity is an act of creative power. Recently, many artists have been receiving various invitations to be featured in publications or exhibitions in exchange for a participation fee. While these offers may seem appealing at first glance, it's important to carefully consider their purpose and long-term value. If the cost is high and the distribution, audience, or reputation of the publication is unclear, it's wise to approach with caution. Paying to appear in a book or catalog does not necessarily translate into meaningful exposure or professional growth. In such cases, it is often best to politely decline and focus instead on opportunities that align with your artistic goals and values. As artists, our names and work carry meaning—and that should not be reduced to a transaction. Making intentional and thoughtful decisions is key to building a sustainable and authentic career. The Artist’s Path: Patience, Integrity, and the Power of Quiet EnergyEmerging artists often feel an intense desire to put their work into the world as quickly as possible. This eagerness is natural—we want our voices to be heard, our visions to be seen, and our efforts to be recognized. But art, unlike many other fields, asks for something much deeper: time, reflection, and above all, patience.
The artistic journey is not a sprint. It is more akin to the path of a monk—a quiet, personal pilgrimage where the artist searches for the meaning and authenticity of their work not outside, but within themselves and their lives. This takes courage. It takes solitude. It takes the kind of strength that doesn’t clamor for immediate reward. And yet, when we first step onto this path, we are often overwhelmed by the urge to succeed quickly. We look around and compare ourselves to others. We begin to think we are behind. That urgency, if left unchecked, can lead us to make unwise decisions. We may accept offers that promise visibility, recognition, or prestige—but lack substance. These temptations are everywhere, preying on the artist's longing to be seen. From personal experience, I can say this: it is wise to resist such fleeting invitations. The kind of success that comes from shortcuts often leaves us feeling empty. Energy flows in ways we don’t always understand. If we chase superficial glory, we attract others with similar intentions, and we end up building something hollow. But when we choose integrity—when we stay true to the slow and steady rhythm of our work, even when no one is watching--something remarkable happens. Without even needing words, we begin to meet people who are on the same wavelength. People who value sincerity. People who create because they must, not because they are told to. I have seen this countless times in my life. And the more I observe it, the more I am convinced that the world notices more than we think. Even when it seems like no one is watching, the energy we put into our work travels. It resonates. And it returns to us in ways we never expected. So I say this to fellow artists, especially those just beginning: be careful, and be conscious. It is okay to take a wrong turn—it happens to all of us. What matters is that you recognize when it’s time to return to your true path. You are the one holding the compass. You can reset your direction. For me, being an artist means living with sincerity and refusing to rush the process. It means trusting the slow unfolding of things. And when we do that—when we stay rooted in the truth of our work—we will, without a doubt, meet others with the same warmth and light. Even if they are few, they are real. And meeting them is one of the most meaningful gifts an artist can receive. Let the world move fast if it wants to. But as artists, we must move at the speed of meaning. Never Rush: A Guide to Avoiding Scams for ArtistsBeing an artist is about more than creating and exhibiting artwork. We constantly face not only the struggles of creation but also various temptations, traps, and scams. On my blog, I’ve created a category called 'Art Scam' where I regularly share examples of scams targeting artists, as well as tips on how to stay safe. Whenever I receive suspicious emails or messages, I make it a point to document and publish them because I know how much this kind of information can help others—especially emerging artists. For those just beginning their careers, it’s easy to fall into traps out of admiration for the unknown world of art and the desire for recognition. I’ve had my share of close calls, but I was saved by blog posts from others who had similar experiences. Because of this, I now do my best to share these warnings whenever possible. So, if someone posts a scam message on my site, let it be known: it’s basically a public admission that they’re a scammer. There are of course many genuine galleries and organizations that truly respect and support artists and their creative work. But there are also those who see artists as nothing more than financial opportunities. One term for this kind of entity is a "vanity gallery"—a gallery that charges artists high fees to exhibit without providing meaningful support or promotion. One effective way to avoid scams is by using local galleries. Local galleries provide a safe environment for direct communication with artists and buyers. Additionally, the artworks displayed in galleries are often verified, making them trustworthy. By engaging with local galleries, you can protect yourself from online scams and strengthen your connection with the local community. In-person visits and face-to-face communication are effective ways to reduce the risk of falling victim to fraudulent activities. To avoid falling into these traps, the most important rule is: never rush. Trust your instincts, stay true to your purpose, and keep moving forward. I no longer rely on outside approval or support. Instead, I focus on creating more artwork and writing more content. I believe that only I can truly help myself. If someone reaches out to support you, and it aligns with your values, that is a sign that they are genuinely committed to art. There are many manipulative business models targeting artists. For example, some companies offer to include your artwork in books with titles like "World’s Best Artist," charging hundreds or even thousands of dollars for a single page. If you fall into that trap, you may regret it later—because as time goes by, your career and your work form a record of your artistic journey. You may look back and feel embarrassed that your work was part of such a commercialized platform. Art is also a profession, and financial challenges are real. I understand that this perspective might seem overly idealistic. But I sincerely hope that every artist who reads this is blessed with true fortune—the kind of recognition that comes from the power of your work, not from desperate decisions. So take your time. Even if the road is slow and frustrating, even if you’re not yet being recognized—remember that each step is part of your journey and history. Avoid shortcuts, and choose growth over instant validation. True opportunities will find their way to those who create with honesty and consistency. Let us keep going, steadily and with heart. Integrity comes before money. Let your art speak for itself. How artists can protect themselves from scams: learn to spot vanity galleries, stay grounded, and never rush decisions. Wisdom from an artist’s journey. Here are five ways for artists to prevent scams involving "special offers," "urgent" requests, and similar tactics:
“We love your work!” — Is This Instagram DM a Scam?Receiving a flattering DM about your art on Instagram? It might be a scam. Learn how to spot fake curator messages and protect your work and wallet from art fraud. What Makes These DMs Suspicious? . Generic, Over-the-Top PraiseThey often say: “I stumbled upon your page and was blown away!” But never mention which work or why. 2. They Ask for Your Email Immediately This leads you away from Instagram and into a more vulnerable space—your inbox—where they’ll try to pitch "fees" to you. 3. They Drop Gallery Names That Sound Legit Names like The Holy Art, The Curator Circle, or Modern Art Global are common. Some may even imitate real galleries. But look them up—many have no real-world credibility or are pay-to-show schemes. 4. Soon Comes the Ask: Submission or Participation FeesOnce you're "accepted," you’re asked to pay:
Real Opportunities Look Different Legit curators or galleries:
Final Thought
Scammers prey on your passion and your desire to be seen. But you don’t need to pay to be valued. Real opportunities don’t ask artists to fund the platform—they elevate them. If you’ve received a message like the one above, share this post with other creatives. Let’s protect our time, our energy, and our work. Is That Guest Post Request a Scam? What to Know Before You ReplyLearn how to identify and protect your site from scam guest post emails. Understand common tactics like SEO backlink abuse, phishing, and low-quality AI content. As a blogger, you’ll likely come across emails that look like generous offers to collaborate—often from someone claiming they’d love to publish an article on your website. At first glance, it might seem flattering, especially if you're just beginning to see steady traffic or if your site has started to gain credibility in your niche. I remember the first time I received one of these messages. It felt like validation—that my work was being noticed. The email was polite, well-written, and full of positive energy. It mentioned interest in contributing a guest post and offered to “create something remarkable together.” For a moment, I even felt excited. But over time, as I received more of these emails, I started to notice something: they all sounded strangely similar. The names and email addresses changed, but the format, the tone, and even the vague language remained the same. There were no clear article proposals, no links to past work, and no explanation as to why they had chosen my site specifically. Eventually, it became clear: these were not genuine collaboration requests—they were part of a larger pattern of spam or even phishing scams. Many of these so-called “guest post offers” are simply attempts to gain backlinks for SEO manipulation, distribute low-quality or AI-generated content, or worse, trick you into sharing access or clicking harmful links. For bloggers—especially those who are just beginning to build their audience and reputation—recognizing these red flags early can protect both your website and your credibility. In this post, I want to share what I’ve learned about these misleading outreach emails: how to spot them, what to avoid, and how to respond (or not respond) when they land in your inbox. Name Maya Martinez [email protected] Comment Hi, I hope you are doing well. I want to publish my article on your site. If you are interested. Please let me know. I hope you accept my offer. Let's collaborate and create something truly remarkable together! Thanks and Regards 1. Backlink Manipulation (SEO Abuse)
2. Phishing or Malware Distribution
3. Money Requests or Fake Services
4. AI-Generated or Low-Quality Content
In Summary: Messages like this are not legitimate collaboration requests—they are attempts to leverage your site’s trust, visibility, or authority for their own benefit. If the email lacks:
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