In their book, Significant Objects,Joshua Green and Rob Walker recount an experiment in which they set out to text this hypothesis: ‘Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively.”
Your work doesn’t exist in a vacuum. Whether you realize it or not, you’ve already telling a story about your work. Every email you send, every text, every conversation, every blog comment, every tweet, every photo, every video-they’re all bits and pieces of a multimedia narrative you’re constantly constructing. If you want to be more effective when sharing yourself and your work, you need to become a better storyteller. You need to know want a good story is and how to tell one.
“The cat sat on a mat’s not a story. ‘The cat sat on the dog’s mat’ is a story.” by John le Carre
“In the first act, you get your hero up a tree. The second act, you throw rocks at him. For the third act, you let him down.” By George Abott.
The most important part of a story is its structure. A good story structure is tidy, sturdy, and logical. Unfortunately, most of life is messy, uncertain, and illogical. A lot of our raw experiences don’t fit neatly into a traditional fairy tale or a Holly wood plot. Sometimes we have to do a lot of cropping and editing to fit our lives into something that resembles a story. If you study the structure of stories, you start to see how they work, and once you know how they work, you can then start stealing story structures and filling them in with characters, situations, and settings from your own life.
Most story structures can be traced back to myths and fairy tales.
Emma Coats, a former storyboard artist at Pixar,outlined the basic structure of a fairy tale as a kind of Mad Lib that you can fill in with your own elements: ‘Once upon a time, there was………… Every day,……….One day,………Because of that,……….Until finally,…….” Pick your favorite story and try to fill in the blanks. It’s striking how often it works.
Carving out a space for yourself online, somewhere where you can express yourself and share your work, is still one of the best possible investments you can make with your time
Find something you want to learn. And learn it in front of others. Share your process. Share your successes, and more importantly, your failures. Help others who want to be on the same path.
I love the below sentences;
Think process, not product
Take people behind the scenes – The finished product model of creativity is a relic of the pre-digital era. The only way artists could find an audience for their work was to show the finished product in all its glory. The internet has changed this. People really do want to see how the sausage gets made. Audiences want to see the person behind the product.
Myungja Anna Koh