Google knowledge panel

Google knowledge panel

A Google knowledge panel is a highlighted segment on the SERP that shows a short answer to common questions about a person, place, or thing — or as Google calls them, “entities.”

Google knowledge panels are important for SEO because they can help you: Increase your visibility and authority on Google. Knowledge panels appear on the right side of the search results, which means they can attract more attention and clicks from users.

A knowledge panel helps your visibility and delivers more information about you (or your business) to a searcher without the need for a click-through.

Whoever claims the Knowledge Panel, can change the information it contains. By claiming it, you have some control over what users see in this “Google summary of the facts” when they search for you.

Key features of Google Knowledge Panels include:

Information Variety: Knowledge Panels typically include a mix of information, such as a brief description of the entity, key facts, images, related links, and sometimes a map (for locations).

Data Sources: The information displayed in Knowledge Panels is sourced from a variety of places, including authoritative websites, trusted databases, and other publicly available information.

Verification: For individuals, organizations, and businesses, Google often verifies the information before displaying it in the Knowledge Panel. This is to ensure accuracy and reliability.

User Interaction: Users can interact with Knowledge Panels by suggesting edits to information, providing feedback, or reporting issues. This helps keep the information up-to-date and accurate.

Mobile and Desktop Integration: Knowledge Panels are designed to be responsive and can be viewed on both mobile devices and desktop computers.

Entities that commonly have Knowledge Panels include celebrities, businesses, historical figures, and notable landmarks. Google's algorithms determine which entities warrant a Knowledge Panel based on various factors, including search popularity, relevance, and the availability of reliable information.

Keep in mind that features and information may have evolved since my last update, so it's a good idea to check Google's official documentation or recent sources for the latest information on Google Knowledge Panels.

* Knowledge panels generally have a standard format for some topics like artists or authors.

Why Should I Claim My Knowledge Panel?

Google’s primary goal with a  Knowledge Panel is to provide an accurate factual summary of the entity. That means it aims to compile accurate information, whether the Knowledge Panel has been claimed or not. 

If you have a claimed Knowledge Panel, you can suggest changes and prevent someone from claiming it and providing misinformation. 

Whoever claims the Knowledge Panel, can change the information it contains. By claiming it, you have some control over what users see in this “Google summary of the facts” when they search for you.

 Knowledge panels always feature prominently in search — they’re usually either above the first organic result or on the top right side of the result screen.

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Google yourself
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First, you need to Google yourself to see where you stand. Do you already have an existing knowledge panel? If so, you’ll want to click the Claim this knowledge panel button.

Follow the prompts Google sets out to verify your identity or brand name. After that, you’ll be able to make information changes about yourself or your business.

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​Recently I found the message about Google Knowledge Panel. 

​Although I am active in blogging, writing books, and drawing, I am still unfamiliar with this type of information. When I think about it, I think we are a generation that has to study and conduct research throughout our lives.
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