Girin Institute

How to create brand image and initial design

 ​In China, there is a famous four proverbs called 孟母三遷.
The word comes from Mencius's mother moved three times to raise her young son, Mencius, properly.
Mencius's mother lived near the cemetery for the first time with Mencius. When she often saw a young Mencius burial and imitated it, Mencius's mother moved her house near the market, but her son imitated it. It is said that Mencius's mother was able to study Mencius here only after moving her home to the school districts. It means that parents should do everything they can to educate their children.

 I am well aware of the importance of the environment, as the above points out. Maybe that's why, since I've lived in New York for a long time, full of energy, I feel like I need to start a business. In that sense, we try to create and operate a company. I am pleased to document the process of starting a business here. Seeing this experience, I think it would be good for anyone to have courage. And I hope that these records will be of little help to anyone who takes on a new challenge.

​In that sense, I plan to keep a record through this blog as if I was writing a work log.

The most important thing when creating a company for the first time is the name. The name has many meanings. It carries many invisible energies, such as identities, memories, values, differences, attributes, etc. Therefore, it is complicated to decide on a name when creating a company for the first time. An example is Amazon. Amazon was built with the meaning of pursuing brand values ​​that are exotic and different, like the rainforest Amazon. It's a unique and exciting name.

 ​We like that meaning name too. So, the legendary animal called "girin" was adopted as its name. Korea has a long historical record of over 5,000 years. This animal was introduced in one of the artifacts unearthed a long time ago. It is one of the works in a country called Silla, Korea, 1500 years ago. This girin, looks vivid as if it jumped out of the sky at any moment, appeared with painting on the bark of a birch tree, and after a long time of travel, it discovered in the world of modern people.

An image of a girin excavated from Cheonmachong

 ​The girin is an imaginary animal. Therefore, this girin is different from the African giraffes and horse. In the past, people believed that a saint would appear riding this animal and save humankind. Perhaps such a legend exists in any country.  In a situation where civilization or technology was not as developed as it is recent, people had spreaded their imaginations in search of what their hearts can depend on against unpredictable events such as natural disasters. In a way, I think that modern development may have originated from such a same mind. For example, in a dire situation that cannot be predicted every minute in the stock market, experts still try to anticipate and prepare somehow. Occasionally, the image of a cow or a swan is used to unleash the imagination. There is no difference between past and present.

​Institute is attached to girin, and I set the entire initial to G&I and made the initial mark by working with the illustrator.

​It was easy to make because we communicated enough and shared stories when making the initial mark. Then the result will be satisfactory enough. Communication seems to be the most crucial item in design.

Although this logo is not an official logo, it can be applied to presentations or future animation work. And below is the official logo of the Girin Institute, which was briefly introduced in the previous post. (go to previous post)

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 The Girin Institute website is currently under construction as follows. The production process is also introduced in the info menu on my website.

 The design of the intro image for the first screen of the company website was written with a lot of thought. Below is a description of the image.
Go to related article ! 

When the overall image work is completed, the results will be uploaded gradually and the production process will be opened.​

Amazon, which is now a giant, started out as a shabby office in its early days. What is the power that makes a company? Without even a small attempt like this, it would seem like an unknown world. I hope everyone plant a small seed of hope for the future.