AdSense Optimization Tip: Understanding the “Fill Empty In-Page Ads” Setting

AdSense Optimization Tip: Understanding the “Fill Empty In-Page Ads” Setting

If your AdSense earnings aren’t meeting expectations, one of the most effective things you can do is fine-tune your ad settings. Today, we’ll take a closer look at an often-overlooked feature called "Fill empty in-page ads"—what it does, why it matters, and how to manage it properly.

1. What Is “Fill empty in-page ads”?“Optimize ad slots when display ads are not available.”
This setting allows Google to fill empty ad slots with optimized content or fallback ads when no regular display ads are available. If this option is turned off, these spaces may remain blank—meaning lost revenue opportunities.
​
📌 In short, enabling this option can help maintain ad coverage and maximize earnings.

Learn how enabling the “Fill empty in-page ads” setting in Google AdSense can help you optimize ad slots and avoid revenue loss. Step-by-step instructions and visual guides included.

https://support.google.com/adsense/answer/16302564?hl=en

2. Where to Find This Setting

To access the option, follow these steps in your AdSense dashboard:

• Go to Privacy & messaging > Blocking controls > Ad serving
• Scroll down to find "Fill empty in-page ads"
• Toggle it ON (blue) to allow Google to optimize empty ad spaces

Here’s what it looks like on screen:


If it's set to Blocked, as in the screenshot, you may want to switch it back ON to avoid empty slots that hurt your revenue.

3. Other Blocking ControlsAdSense also allows you to block specific types of ads through the Ad serving section. You can block:

• Advertisers by URL
• Sensitive ad categories
• Entire ad networks
• General interest categories

Here’s how the control panel looks:


⚠️ Caution: Blocking too many ad types can reduce ad competition and lower your revenue.

4. How It Connects to Search Visibility

AdSense settings and ad behavior aren't the only factors that matter. Your site’s content quality, internal linking, and authority all contribute to better visibility. For example, here is how one of my books appears at the top of a Google search:


That kind of visibility is the result of not just good content, but a well-structured and well-maintained website. Optimizing your ads is just one part of the bigger picture.

5. Final Thoughts: Stay Ready for Your Moment

Think of it this way: your content is a well-prepared field. When the right season comes—more traffic, a trending topic, or external link—it needs to be ready to harvest.
Settings like “Fill empty in-page ads” help ensure that your site performs its best when opportunity strikes.

Useful Link:

• Official Google Guide – Fill empty in-page ads